For some Russian influencers, the question is simple: “If Chanel House doesn’t respect its customers, why do we have to respect Chanel House?”
Russian influencers and public figures destroy their Chanel bags in protest after the luxury fashion house banned Russians from buying new items during the war in Ukraine.
Several Russian women have shared videos of themselves using scissors and secateurs to destroy their luxury accessories.
“Goodbye,” Russian model Victoria Bonya said in an Instagram video she shared Wednesday after claiming that “Chanel House doesn’t respect its customers.”
Staring at the camera, she waves her scissors in the air after cutting her classic black quilted handbag in two.
“I’ve never seen a brand behave so disrespectfully towards their customers @chanelofficial‘ the blonde model captioned her video.
Wealthy Russians began sharing their outrage at the French fashion house days ago after Chanel banned them from buying their luxury products around the world.
The couture fashion house pulled its business out of Russia, along with many other brands, in protest at Vladimir Putin’s invasion of Ukraine, but Russian fashionistas didn’t expect to be banned from shopping in other countries.
Russian interior designer and influencer Liza Litvin lamented being denied a Chanel bag at a top Dubai mall, East2West reported.
She shared that Chanel “has a new order that they won’t sell until I sign a piece of paper saying I won’t carry this bag in Russia.”
Litvin explained: “They asked for my ID details and I gave my Russian phone number.
“Next the manager said that as of today they will only sell to Russians if they sign an agreement not to wear their items in Russia.”
Chanel’s French corporate offices confirmed the new policy, which they claimed was imposed on them due to European Union and Swiss sanctions against luxury items.
“Recent sanctions restrictions imposed by the European Union and Switzerland prohibit the direct or indirect sale of luxury items to any person, legal entity or entity in or for use in the Russian Federation,” the company said in a statement.
Customers are now being asked to “confirm that the products they are purchasing will not be used in Russia.”
“We understand that these measures, aimed at meeting regulatory requirements, may cause certain inconveniences for some customers. We are currently working to improve the procedure and apologize for any misunderstanding and inconvenience this may have caused,” said Chanel.
In protest against “Russophobia”, the former Chanel customers destroy their products in front of millions of people.
Russian TV presenter and actress Marina Ermoshkina cut up a dark gray handbag with secateurs to support her motherland.
“Not a single bag, not a single thing is worth my love for my motherland,” she declared in her Instagram caption. “It’s not worth my respect for myself. I am against Russophobia, I am against a brand that supports Russophobia.”
“Chanel is just an accessory,” she added. “An accomplice who at some point decided to humiliate people, my compatriots, decided to discriminate against people based on their nationality, which I will not tolerate. Because the main thing is principles and not what you have in your hands, but what you have in you.”
Russian DJ Katya Guseva followed Ermoshkina’s example, destroying her black bag with scissors and releasing a video to explain her protest.
“I’ve always dreamed of a Chanel handbag appearing in my closet and last year it happened,” she wrote in her caption. “But after learning about the brand’s policy towards Russians, I decided to remove these bags from my daily life until the situation changes.
“I am against Russophobia, I am against the brand that supports Russophobia and discrimination against women because of their nationality. We Russian girls are beautiful whether we have a Chanel bag or not,” she continued.
Some viewers appreciated the Russian protest, while others mocked her for her complaints about luxury fashion accessories amid a war that has killed thousands.
A Chanel representative could not be reached by The Post for comment.
https://nypost.com/2022/04/07/russian-model-influencers-chop-up-bags-in-protest-of-chanel-ban/ Russian model influencers hack bags to protest Chanel ban