ROB Kardashian may not be in the limelight as much as his sisters, but he does have a penchant for business ventures.
From his hot sauce company to his “battered” line of socks, which he was forced to sell to mom Kris Jenner, here’s a look at the now 35-year-old’s secret brand stash.
Rob, the only son of Robert Kardashian Sr. and Kris, 66, was a known regular on Keeping Up with the Kardashians, who also appeared on his own show with ex Blac Chyna in 2016.
Since then, however, the rarely seen Rob has kept a low profile, reportedly stepping down from the family’s new Hulu show.
Rob also generally stays away from social media, with his official Instagram account run by Jenner Communications, according to his biography.
But while he may not be attuned to social media, he has business on his mind.
Rob has a degree from the University of Southern California’s Marshall School of Business, making him and Kourtney Kardashian the only college-educated family members.
While these aren’t his sisters’ respective multi-million dollar brands, Rob has had various ventures over the years that show his personality.
ROBS HOT SAUCE
Rob — who turned 35 on March 17 — launched his Grandeza Hot Sauce brand in 2020.
“So delicious, I’ll put it on everything,” mum Kris poured via Instagram at the time.
The sauce claims to be all-natural and organic, gluten- and non-GMO, and vegan-friendly, according to its official website.
The description reads: “Created by an award-winning chef, Grandeza hot sauce combines slightly spicy flavors with hints of spice. Great for balancing out rich meals or just adding another dimension of flavor.”
It’s available for $11.99 as a 2-pack or $34.99 as a 6-pack in cheeky, custom packaging.
Another positive sign of growth is that Rob’s Sauce Store has hoodies, t-shirts, and sweatshirts ranging from $28 to $80.
In 2021, Rob’s Instagram page noted that 7-Eleven was turning up the heat “across LA and Orange County” and offering the sauces in-store.
“And it’s affordable!!!” A fan commented on the serious offer.
Though his brands may not get the intense cross-promotion his sisters’ companies get, Khloe Kardashian, 37, supportively shared snaps of Grandeza hot sauce on the 7-Eleven shelf.
In the caption, she wrote, “This is so cool Rob!”
HIS ARTHUR GEORGE SOCKS
In 2015, Rob dipped his toe — or entire foot — with a line of socks in retail clothing.
Arthur George – the name is a combination of Rob’s middle name and his late father – has cheeky socks with bold words on the sole like “DILF”, “MILF” and “HOT TAMALE”.
However, in 2018, struggling financially, Rob handed over half of the business to mum Kris.
Rob was reportedly $300,000 in debt amid his legal battles with Blac Chyna, according to legal documents obtained by The Blast.
In July 2017, Rob posted nude photos of Blac to Instagram, per Page Six, and she obtained a restraining order against him because California’s cyber exploitation law made it harder to run a business.
That’s on top of his $20,000 in child support for their daughter Dream Kardashian, 4, according to The Blast.
“When the business was struggling, my mother provided it with capital to keep it afloat and through her infusion, acquired a 50% stake in the company,” he said at the outlet.
“Previously, a large part of the success of the line was due to my regular postings and general promotion on social media.
Angela’s [Blac Chyna’s] The request for an injunction against me contains various prohibitions on what I can post online. To avoid possible future problems, I have almost eliminated my social media presence.”
He added: “My income is now insufficient to pay my expenses. On January 17, 2018, I’m nearly $300,000 short of what my accountant projects I need to pay my 2107 tax debt.
I no longer own a home. I live in my mother’s house now.”
Confirming the situation, Kris Jenner said: “I was helping Robert with his Arthur George sock business. I enriched the business with capital, bought goods and set up distribution and fulfillment centers, among other things.
In return for the work I’ve done and the money I’ve invested, I’ve earned a 50 percent stake in the company.”
The brand last posted on Instagram in 2020, but as of 2021, the sock company is said to have made $107,000 a year, according to legal documents, The Sun can report.
HALF DEAD CLOTHES
Recovering, Rob switched from socks to streetwear, launching his Halfway Dead clothing line in 2019.
The clothing line was a collaboration with Nicky Diamonds, creator and designer of clothing brand Diamond Supply Co. per PEOPLE.
“‘Halfway Dead’ is the balance of all things: happy and sad, winning and losing, life and death.” It’s your middle ground, right? You’re not alive or dead,” Diamonds told WWD of the brand’s name.
These include short-sleeve tees ($38), long-sleeve tees ($45), hoodies ($125), and sweatpants ($100), many with tie-dye or groundbreaking horror graphics.
And in August 2019, sister Kim Kardashian gave the brand a big boost of life.
She posted a photo of herself on Instagram wearing one of Rob’s signature tees, which sister Kylie Jenner first posed in when the brand launched in July 2019.
A source told Radar: “Sales have skyrocketed and they’ve sold out of almost every single item in stock!”
In 2021, Rob showcased his latest venture, a collaboration with a soda company.
An Instagram post from Rob’s side featured a giant drinks machine with a cartoon of Rob attached to the side, as well as his profile on each bottle.
“My own @exoticpop is coming soon!! They say it’s twice as good as Canada Dry vanilla cream…” he captioned the post.
The Vanilla Cream Soda venture may be the latest attempt at income, but Rob is clearly entrepreneurial, so it might not be the last — even if his TV days are over for now.
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https://www.thesun.co.uk/tv/17975702/rob-kardashian-businesses-hot-sauce-socks-clothing-photos/ Rob Kardashian’s secret trades, including hot sauce and “battered” socks, forced him to sell them to mum Kris