Raveena makes music with soft power – Billboard

For singers and musicians Raveena Aurora (also known as Raveena), music has always been like a way to push boundaries in her everyday world. Growing up, the Indian-American artist oddly recalled “singing in the bathroom for hours every day” – a passion that eventually grew in her decision to pursue music professionally at the age of 11. “I enjoyed it, to be honest. Since I was really young, I knew there wasn’t any other option for me,” she recalls.




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In the time since, the 28-year-old artist has come a long way. After her breakthrough Shanti The EP captured the audience’s attention with its dreamy setting and self-love theme in 2017, her debut LP Lucid introduced fans to a new, deeper side of the artist in 2019: an ethereal R&B recording that delves deeply into her relationship with sex, spirituality, and healing – specifically it concerns her intergenerational trauma as a child of Indian immigrants.

Although her parents were “very hesitant” at first that Raveena wanted to pursue a career in music, they have always been supportive of her development. “My dad loves Indian instruments, like the harmonium and the tabla – we always keep it in the house. They are very connected to music,” she said, adding: “They are bathroom singers themselves. As a child, Raveena remembers clearly hearing a mix of Bollywood, Jazz and R&B. She draws inspiration from singers like Ella Fitzgerald, Corinne Billy Ray and Billie Holiday — “I’ll try to imitate them in the bathroom,” she laughs — and rock icons like Fleetwood Mac and SPICE.

Now, Raveena’s own work combines all of the sonic influences that surrounded her as a child, melding these inspirations together to create a light, sweet style that defies genres to be her only one. As it turns out, the feminine energy – specifically the maternal energy – Raveena brings to her music is very purposeful: “As women, we are often told that weakness, vulnerability and The really beautiful things about femininity are the weak points. For her, motherly energy is both soft and powerful while at the same time expressing the “true meaning” of the divine feminine.

“It is the most powerful source of energy you can express as a woman,” continued Raveena. “I think that’s what my music is for me. It’s about getting my sense of power back and doing it in a way that feels right to my femininity – because I think much of my loss of power is due to abuse and abuse. Hungry, it’s meant to demean women. As such a woman, it was really important to me to harness that maternal energy and regain the lost sense of power. “

Moonstone, her 2020 four-song EP, which had revenue from the Lucid taping session, marked a major turning point in that direction: the short EP, which is said to have forged her role as a singularity icon , reinforced Raveena’s dedication to female power in the music video for “Headaches,” an emotional rollercoaster ride about the beginnings of a new romance. Directed by Raveena herself, the video features her and the influencer Hitomi Mochizuki when two women dance, paint and kiss when they fall in love. In a rare escape from the male predominance of Western media, the piece is a bright moment that presents Raveena’s true identity as an Asian woman. Asia strange.

Nowadays, more space is created for Asian representatives in the entertainment industry. But even now, the singer still feels constrained by the lack of a South Asian presence in the music: “It’s rare. There has always been a really vibrant underground movement of Asian artists throughout history, and it’s hard not to see it being endorsed and seen in the mainstream. As an artist, my hope is that I can uplift others in my community. Because while I feel really honored that people give me space, there is still a lot of space for other types of South Asian accents, and I hope they will be heard as well.”

From an early age, Raveena viewed songwriting specifically as a way to overcome those barriers. “Even if people don’t know what you look like, if they hear an undeniably good song, people will want to hear it,” she says. Since Raveena had never seen Indian-American singers like her growing up, she actually planned to become a songwriter for other artists – but that road turned left after the negatives. her own music was successful. “I wrote hundreds, hundreds and hundreds of songs before my first project. Good composition is central to any person’s success, so I feel the only thing I can do is write good songs to prove myself.”

Ultimately, Raveena hopes that her journey can inspire other South Asian women and South Asian gays to be completely accurate and genuine: “Having a big part of South Asian culture is very important. care about the thoughts of others. And I really wanted to challenge that because I feel like I basically – as a person, other than being South Asian – I don’t like living my life that way. ”

“I always felt like a black sheep and a weirdo, no matter what I did,” says Raveena. “So I’ve always wanted to challenge what I’ve been taught – hopefully to inspire others to do the same.”

https://www.billboard.com/music/features/raveena-makes-soft-power-honda-1235013912/ Raveena makes music with soft power – Billboard

Dais Johnston

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