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Pusha T, Arby’s, and why more brands should be willing to pick a fight

The ‘Spicy Fish Diss’ aimed at McDonald’s is a prime example of how pop culture and good ol’ fashioned tension can make for an advertising hit.

Like any worthwhile surprise, the latest rap diss track came out of seemingly nowhere. On March 21, rapper Pusha T dropped “Spicy Fish Diss,” which lit up the internet immediately. This time Pusha wasn’t aiming his ire at Drake or any other rapper, but instead at McDonald’s and its Filet-O-Fish sandwich, all on behalf of fast-food underdog Arby’s. If this sounds at all bonkers, welcome to pop culture in 2022.

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https://www.fastcompany.com/90735271/pusha-t-arbys-and-why-more-brands-should-be-willing-to-pick-a-fight?partner=feedburner&utm_source=feedburner&utm_medium=feed&utm_campaign=feedburner+fastcompany&utm_content=feedburner Pusha T, Arby’s, and why more brands should be willing to pick a fight

JACLYN DIAZ

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