Entertainment

Pokimane, Asmongold and more are turning around rumors that the Twitch partnership is changing

Twitch streamers Pokimane and Asmongold, among many others, have criticized the rumored changes to Twitch partnerships, under-revenues and the focus on advertising, and have given different assessments of the situation.

On April 27, reports surfaced that Twitch was considering massive changes to the affiliate program and almost the entire community opposed it.

The rumors describe a possible cut in subscription revenue, as well as incentives to let affiliates show more ads in their stream.

Pokimane, Asmongold and others took to social media and their streams to respond to the news.

Twitch Partnership Changes
Unsplash: @thomasdebraekeleer/Twitch

Rumored changes to the Twitch partnership include reduced sub-earnings, more advertising, and the removal of exclusivity.

Pokimane, Asmongold & Co. react to Twitch rumors

With the report revealing that Twitch is looking at ways to encourage streamers to show more ads during their stream, Pokimane explained that she believes the platform should implement ads that don’t directly disrupt a stream.

In its current form, ads on the site are replacing broadcast – meaning viewers may miss important parts of the stream.

She said: “Twitch should only implement ads that don’t directly disrupt a stream (sidebar, picture-in-picture, underlay, etc.). I understand that advertisers are essential to making a platform profitable, but they shouldn’t interfere with the viewer’s experience.”

Asmongold, on the other hand, had a different take on the situation. He slammed the rumored Twitch changes because he believes they will only affect smaller streamers.

“In fact, if I want to make more money, I just take another sponsor for a month, and I don’t have to worry about it at all,” Asmon explained. “So who’s really hurting? It hurts [smaller streamers who rely more on subs and ads]. It doesn’t hurt xQc, it doesn’t hurt Miz, it doesn’t hurt me.

“It’s going to hurt the smaller content creators, and that sucks. ”

Hasan also responded to the news, revealing that he knew this was coming as he signed his final deal with Twitch. He explained that he signed an agreement for one minute of ads per hour, but found that Amazon’s own website was still automatically playing ads in his stream.

He went on to explain that he believes Twitch doesn’t think the 50/50 split that smaller YouTubers are asking for is “sufficient” and said they do it because they believe there is no competitor for live streaming.

As the news continues to spread on social media, more and more people are reacting to the rumours.

The former head of YouTube Gaming, Ryan ‘Fwiz’ Wyatt, explained that Twitch partners without exclusivity are “far overdue” and that the majority of ad revenue should go to creators.

However, CouRage stated that he believes the changes will be abandoned. He said: “These changes would be worse for streamers. These changes would be worse for viewers. I don’t see how this will ever work out.”

At the time of writing, the changes are purely rumored and could very likely be abandoned at any time in the coming weeks. We’ll have to wait and see what happens and will definitely update you on any changes.

https://www.dexerto.com/entertainment/pokimane-asmongold-more-slam-rumored-twitch-partnership-change-1812956/ Pokimane, Asmongold and more are turning around rumors that the Twitch partnership is changing

Emma Bowman

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