Phil Spencer wants to revive the dormant Activision Blizzard franchise

A few days ago, Microsoft announced that it was acquiring Activision Blizzard for $68.7 billion. Since then, questions about Call of Duty exclusivity and existing Activision Blizzard sexual harassment issues have dominated the headlines. However, a new interview between the head of Microsoft Gaming, Phil Spencer and The Washington Post, has revealed more information about the company’s dormant franchise plans and why it acquired Activision. Blizzard.

The Wall Street Journal says that Spencer will be talking to the developers about working on some legacy brands like Guitar Hero and Hexen. Hexen is essentially Doom with magic, and perhaps id Software can make a sequel. id Software was also acquired by Microsoft with the Bethesda acquisition. Spencer said the following to the store.

I’m looking at… the list, I mean, let’s go! King’s Quest, Guitar Hero… I should have known this but I think they’ve got Hexen… We’re hoping that we’ll be able to work with them when the deal closes to make sure we have them. resources to work on the franchise I loved from my childhood and the team really wanted to get. I look forward to these conversations. I really think it’s about adding resources and increasing abilities.

Additionally, Spencer detailed the reasoning behind buying Activision Blizzard. The Wall Street Journal says he’s concerned about companies not accustomed to gaming entering the industry. Just look at Google. The company set up Stadia’s in-house studios and shut it down when it didn’t see immediate results. Usually, it doesn’t end well.

Microsoft wants to become a gaming conglomerate because there’s an existing void in that space, at least in the West. Spencer said the following.

When we look at Microsoft’s other big tech competitors: Google has search and Chrome, Amazon has shopping, Facebook has social, all these large-scale consumer businesses… Discussion that we’ve discussed internally, where those things matter to other things tech companies do to the number of consumers they reach, the game could be that for us.

It will be interesting to see what happens in the future once the deal with Activision Blizzard is passed, barring any objections from the government. Hopefully brands like Hexen will return and deliver new worthwhile experiences.

Related forum: Xbox Forums

The source: Phil Spencer wants to revive the dormant Activision Blizzard franchise

Emma Bowman

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