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Panera asks viral TikTok creator to help design ‘Ugly Holiday Cup’ | WJMN

(NEXSTAR) – TikTok’s favorite graphic designer is helping Panera add the “ugly” to this season’s “Ugly Holiday Cup Collection”.

“We’re excited to be doing something different this year with the launch of the 2021 Ugly Holiday Trophy Collection in partnership with TikTok, Emily Zugay” said Eduardo Luz, Brand & Concept Manager at Panera.

Luz said they chose to work with Emily Zugay to remind guests that “what’s inside – the gift of premium, unlimited Panera coffee – is what matters most”.

“Panera approached me for a paid collaboration a little bit after my satirical graphic design content started to gain popularity,” Zugay told Nexstar. “I love Panera and love the idea they presented to me, so I couldn’t turn it down. Something about being able to do something goofy on holiday mugs definitely appealed to me! ”

Zugay, who has gone viral with hilarious critiques of famous logos, posted her first satirical video to TikTok in September. Her untimely deliveries – along with suggestions Her rather unique design – made her an instant success. Some national brands, including McDonald’s, have even rebranded on social media to reflect her designs…at least temporarily.

“I didn’t expect it to explode the way it did,” she said. “I had about 500,000 followers at the time and I was expecting maybe 100,000 at most. It exceeded my expectations and I had a great time rolling around with the concept. It has opened so many new doors for me! ”

Zugay graduated in 2019 from the University of Wisconsin-Stout with a BFA in entertainment design.

“Using my knowledge of ‘dos ​​and don’ts’ design helps me make a design as bad as possible while still being intentional about it so it works for good,” she says.

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For Panera’s holiday mug collection, Zugay created four different satirical designs. She taps into her TikTok character to provide Nexstar with a description of each character.

“First, we have the Snowflake Cup design. It’s a classic. It’s covered with carefully rendered snowflakes and I label each one so everyone knows they’re snowflakes. You may have heard that every snowflake is different and beautiful in its own way. Kind of like me. I chose to make the snowflake in the middle because it’s special. ”

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“Secondly, we have the Snowman Cup design. I turned it into a game. There are eight different snowmen and you have to find the difference in the appearance of each snowman. I want people to have endless hours of fun sipping their delicious Panera coffee. “

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“Third, we have my classic Holiday Cup design. It contains all the aspects of the holiday that everyone loves, like the candy cane, the gingerbread man, and the coffee beans beneath the tree. “Good” and “beautiful” are two words I like to use to describe it. “

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“Last but certainly not least, we have the ‘Raindeer’ Cup design. I’ve included beloved and famous reindeer like Vicky and Dance. I studied reindeer anatomy to the letter T for this one. I wanted to make sure they looked as realistic as possible, and I think I knocked it out of the park.”

Coffee lovers can enter for a chance to win a limited set of Panera’s reusable “Ugly Holiday Cups” at PaneraUglyHolidayCups.com from now to December 6.

https://www.upmatters.com/news/national/panera-taps-viral-tiktok-creator-to-help-with-ugly-holiday-cup-designs/ Panera asks viral TikTok creator to help design ‘Ugly Holiday Cup’ | WJMN

Emma Bowman

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