Entertainment

NFT ‘Baby Shark’ comes to MakersPlace Digital Art Platform – Billboard

Now, Pinkfongviral hit of “Baby shark“Created an animated TV series, a children’s book and even a Kellogg breakfast cereal. Now, the brand is expanding into the NFT space with a new collection on the digital art platform MakersPlace.

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Scheduled to launch on Thursday at 3:30 p.m. PST, the first Baby Shark NFT collection is a collaboration between Pinkfong’s parent company SmartStudy and Pinkfong’s global music partner. Music by Sony Entertainment/Relentless Record.

The six-piece collection, now available to preview on MakersPlace, consisting of a single (1/1) piece and five limited edition pieces featuring Baby Shark and its family in original, repeatable animations inspired by collectors’ playing cards three-dimensional photo album. Each section is accompanied by an audio reference to the song “Baby Shark”.blank

The unique piece, titled “Baby Shark #1,” is a one-minute digital NFT that shows Baby Shark’s journey “through a newly reimagined dreamlike underwater world, seen through a lens depicts Baby Shark in a captivating new light,” according to a press release. Music played through the image has been described as “a classically composed, bespoke electronic movement built around” the original song. The winner of the piece will receive a custom vinyl, created by Pinkfong to accompany the NFT, featuring music from the digital work along with accompanying artwork.

In August, Sony Music participated in a $30 million Series A funding round for MakersPlace along with Eminem, former CEO of Def Jam Paul Rosenberg and DJ 3LAU. The following month, Sony Music announced a strategic partnership with MakersPlace that saw artist Sony Shakira offer for sale NFT audiovisual on the platform.

Since its debut on YouTube in June 2016, “Baby Shark” has received a Diamond certification from the RIAA based on sales of over 11 million copies; The song also peaked at number 32 on Billboard’s . Hot 100. It is currently the most viewed YouTube video of all time with over 9.7 billion views to date.

“This marks our entry into the world of NFT, an important next chapter in Baby Shark’s journey,” said Pinkfong USA CEO. Bin Jeong in a statement. “Like a feeling born on the Internet, the reception of Baby Shark NFT and we are happy to share the experience with the community. ”

MakersPlace Co-Founder and CEO Dannie Chu added, “Over the past year, we’ve seen strong demand from the community for music-inspired NFTs. We want to expand our services in this space by providing the platform, tools, and curatorial support to help bring great audiovisual works to life on the blockchain. We are excited to partner with Pinkfong to bring the Baby Shark world to the digital art space. ”

https://www.billboard.com/business/business-news/baby-shark-nfts-makersplace-pinkfong-sony-music-1235003950/ NFT ‘Baby Shark’ comes to MakersPlace Digital Art Platform – Billboard

Dais Johnston

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