Neil Young vs Joe Rogan: Did Young finally spark an artists uprising against Spotify?

BILLIONhe Ancien Regime. Romanov’s house. That MF Doom wants to come from Squid fishing game. For every first-class disinterested, exploitative, and service-oriented system there is a reckoning moment. And it seems Spotify finally met Robespierre its minced lamb.

Last week, the folk stone giant and the true man of the plaid Neil Younginsist that his music has been removed from the world’s leading streaming platform to protest the company’s complicity in spreading anti-vax misinformation through their reported $100 million exclusivity deal with Joe Rogan‘s podcast Joe Rogan’s Experience. In classical rock parlance, a levee has broken. Lloyd Cole, a supporter of Spotify’s migration since at least 2014, has also requested that his songs be removed from the service of the eighties. Young’s progressive contemporary Joni Mitchell digital tools fell in solidarity, does not want any partnership, however far-fetched, with “people who are irresponsible… spreading lies that are costing people’s lives”. James Blunt swear to be nuclear for cause, too. “If @spotify doesn’t remove @joerogan immediately, I will release new music on the platform,” he threatened on tweet, and don’t think that monster won’t do it.

Rogangate is not the first ethics scandal to hit Spotify. Last November, when it was reported that billionaire CEO Daniel Ek of the company had invested $100 million in an AI defense technology company, many artists were horrified at the idea that their art was helping their finances. support cyber war, has boycotted. But Young’s “it’s me or the drugs” moment may have finally sparked an artist’s revolt in 10 years of songwriting. Without question, after a decade, musicians are expected to produce the same quantity and quality of music for the same great expense for a fraction of their pre-streaming profits – because , um, “future” – belatedly their dissent became a scream.

Not only facing the depletion of their main source of income, but also facing the impact of less invested fanbases and pressure to maintain near-constant engagement, all levels complain. specifically about the struggle to make money from music. Most were too afraid to speak up, afraid to anger their new algorithmic lords, but there have been sporadic revolts. In 2013, Thom Yorke pulled his solo music from the platform because of the annoying artist royalty rates (Spotify still pays artists as little as $0.003 per play), and Taylor Swift took the plunge. followed suit in 2014, only returning to the platform three years later on the condition that all artists in her company Universal Music Group receive a share of the profits from Spotify (aggravated, if any). , preferential rates are paid to major label stars compared to independent operations). Now, however, only the collective collective of musicians like Nadine Shah, Gomez’s Tom Gray, Elbow’s Guy Garvey and Radiohead’s Ed O’Brien have united behind the #BrokenRecord campaign, lobbying the government and helping push for an investigation. Official survey of the fairness of UK Streaming Models. The worm of Rock ‘n’ roll, thoughts trapped beneath the heels of streaming’s shoes, is turning.

Up until now, the problem has been that contemporary mainstream productions have audiences too immersed in the streaming ideology and too entangled in market-leading stores, to fight back without turning around. in Yeezys for free. In terms of earnings, they’re too immersed in first-generation streaming to make a comeback. Is not.

(Beautiful pictures)

It’s artists like Young and Mitchell – with audiences buying albums and their evergreen hits destined for wonga radio publishing until they pave the way and book a parking lot – who can more afford to throw away what Young estimates to be 60% of their online income from a moral standpoint. Money is simply not as important as integrity to them. You would imagine getting their Spotify check like getting a monthly thank you cheeseburger from Cambridge Analytica.

All eyes are now on the Olympus of financially secure ethical rockers: Springsteen, McCartney, U2, Coldplay, Elton, the much-rumored Foo Fighters. Between them, the names can blow a significant hole in Spotify’s credibility and usefulness as a one-stop discount store for music. If the rock aristocracy could stop queuing for cash in their publishing chips for $400 million (or the closest offer) and give them a thought that’s right legacy, it can not only reshape the music consumption landscape in favor of future generations of artists, but also help create a streaming culture that values ​​the foundations of great music – empathy, truth, compassion – more than its arch-enemies: greed.

It’s no surprise that Spotify is on Rogan’s side. Even a prolific artist like Young can release up to two albums a year, while Rogan attracts 11 million listeners on the platform with each episode and can find compelling content at a rate that makes Instagram’s Dua Lipa is like Sue Grey’s report. But history tells us that the pursuit of profit and acceptance of populism is the death of the youth cultural outlet. Noughties’ social media giant MySpace appeared to sink into the cyber quicksand the very night it was sold to Rupert Murdoch’s News Corporation in 2005. Facebook fell out of favor over allegations that it had His relationship with Trump while fact-checking his speeches now undergoes a desperate “how do you do it, meta-kids” rebranding. And now the same users disgruntled with sponsorship misinformation are rushing to cancel their Spotify subscriptions, crashing the platform’s departure pages and sending the company’s stock plummeting 25. %.

That’s right, it will probably take some God-level online money bulls – Sheeran, Swift, BTS, Drake, Bieber, Bad Bunny (Puerto Rican rapper and most streamed artist of 2021, keep up) – to scare away enough users to make Ek rethink wallowing in a tsunami of dollar conspiracies. Anyway, where are they going? Alternatives like Amazon Music and Tidal offer more favorable artist royalties, but hardly any. Bandcamp, while allowing fans to give their fans a fair amount of money back by buying their music like it did back in 2005, is far from user-friendly and comprehensive. YouTube isn’t really allergic to misinformation. Nor is it a simple task to get your music from Spotify. Those are the labels that deal with the platform, not the artists; they can but ask for a purge. And when the streaming pandemic brought exploding sales back to CD-era levels, something they had to pass on to artists, so did the labels (hit contract sub-clause, sad face, shrug. ) is making digital erratic.

Those music streaming giants, however, should be wary of those elevating pivot Ek’s decisions. Podcasts are cheaper, more frequent, and therefore more profitable, and become central to Spotify’s model. Blind allegiance to one platform can keep those A-list actions a bit high and dry if and when music becomes Spotify’s second concern and major league podcasts start to demand it. their own fair share. After the gold rush, it’s best not to look for valuable seeds in increasingly worthless lines.

https://www.independent.co.uk/arts-entertainment/music/features/joe-rogan-neil-young-spotify-b2003982.html Neil Young vs Joe Rogan: Did Young finally spark an artists uprising against Spotify?

Tom Vazquez

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