Collecting money is no fun. Farmer’s Fridge founder Luke Saunders is trying to debunk some of the mystery.
There’s no way to sugarcoat it. Fundraising is not a fun process. You see the end results through splashy headlines about extravagant sums and big expansion plans that make it look easy and glamorous. Unfortunately, for all but a few companies, the process is close to the exact opposite. People will tell you that fundraising is difficult and will take a lot of time. What they don’t tell you is that the process is lengthy and can feel haphazard at times. Luckily, there are some simple and repeatable steps to maximize your chances of success.
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https://www.fastcompany.com/90735298/my-11-point-plan-for-landing-your-first-round-of-institutional-capital?partner=feedburner&utm_source=feedburner&utm_medium=feed&utm_campaign=feedburner+fastcompany&utm_content=feedburner My 11-point plan for your first round of institutional capital