Tech

Meta to test content tools for advertisers later this year

FILE PHOTO: Small toy figures can be seen in front of the new Facebook rebranding logo Meta displayed in this photo illustration
FILE PHOTO: Small toy figures can be seen in front of the new Facebook rebranding logo Meta displayed in this October 28, 2021 illustration. REUTERS/Dado Ruvic/Illustration/

March 17, 2022

By Sheila Dang

(Reuters) – Meta Platforms Inc announced on Thursday that it will develop new tools to help brands prevent their ads from appearing alongside inappropriate content on Facebook and Instagram and will begin testing the tools later this year, to launch them in early 2023.

The social media company also announced that it has partnered with ad analytics firm Zefr to provide outside verification that ads only appear next to appropriate content.

The move is part of Meta’s response to long-standing calls from the advertising industry, which has been working to give brands more control over where their ads appear online. Advertisers have asked for tools to help them customize ads and prevent them from appearing alongside content the brand deems inappropriate, such as: B. Politics or news of death or violence.

Meta said it will first create such controls for the Facebook and Instagram feeds for English-speaking markets.

Over the next year, the company plans to expand content control to include other languages, the Stories feature, and the short-form video feature, Reels, among others.

(Reporting by Sheila Dang in Dallas; Editing by Mark Porter)

https://www.oann.com/meta-to-test-content-tools-for-advertisers-later-this-year/?utm_source=rss&utm_medium=rss&utm_campaign=meta-to-test-content-tools-for-advertisers-later-this-year Meta to test content tools for advertisers later this year

Emma Bowman

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