Entertainment

Meghan Markle and Prince Harry’s £18m Spotify deal was a ‘disaster’ and they ‘should have ignored the anti-vax’, PR expert says

MEGHAN Markle and Prince Harry should have used Spotify’s anti-vax controversy to get out of their “catastrophic” deal, a PR expert said.

Duke and Duchess of Sussex has so far released just over 35 minutes of content for the streaming giant, despite signing a reported £18m deal over a year ago.

Meghan Markle and Prince Harry should walk away from'disastrous' Spotify deal, a PR expert has said

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Meghan Markle and Prince Harry should walk away from ‘disastrous’ Spotify deal, a PR expert has saidCredit: Getty Images – Getty

And last week, Spotify was again criticized for hosting objectionable content by American comedian Joe Rogan – pressuring Harry and Meghan to give up.

In a statement released over the weekend, the pair confirmed they are committed to continuing to work with the tech giant “to ensure changes to their platform are made to help resolve the issue.” this public health crisis”.

However, public relations expert Anthony Burr believes the bucks giant deal is now a “disaster” and the Sussexes should look at the situation “very carefully” to protect their brand image.

Mr. Burr told Sun Online: “It’s a disaster right now. You can spot this when people are searching.

“If it doesn’t work or they don’t like the deal with Spotify, this is where they can come out and say ‘yeah, I don’t like the content you’re producing’.

“Using things against vax as an excuse would be the way out if they wanted to get out.”

Meghan and Harry spoke over the weekend they spoke to Spotify to raise their concerns.

They said in a statement they have long worked to “address the global misinformation crisis in real time”, adding: “Last April, our co-founders began to express concerns to our partners at Spotify about all of the real consequences of Covid misinformation on its platform.

“We have continued to express our concerns to Spotify to ensure that changes to its platform are made to help address this public health crisis.

“We look forward to Spotify to meet this moment and are committed to continuing our work together as it is.”

Spotify previously said it bans “false or dangerous deceptive content about Covid-19, which could be harmful offline and/or pose a direct threat to public health.”

And on Sunday, the company announced plans to add a content advisor to any podcast episode that includes a discussion of Covid.

It’s been a nightmare for Spotify and they’re going to have some very tough conversations.

Anthony BurrPR Specialist

At the same time, the company has been waiting for more than a year for Harry and Meghan to produce any material for them – and it has been revealed Bosses are now intervening to help them deliver.

Anthony Burr now believes that the pair will have to think carefully about their next steps, having “made mistakes” in several transactions.

“This is the time [Harry and Meghan] should take a stance and say this doesn’t work,” the expert said.

“If you really believe in something, especially when you’re public about your beliefs then you have to stand up and get points.”

He added: “They’re really trying hard to build their brand and they’ve had to look at it very carefully.

“The eyes are always on the amount of content and the type of content they produce for these tech giants.

“In terms of engaging content, you need experts, you need a team around you who know what they’re doing – it’s not easy.

“It’s been a nightmare for Spotify and they’re going to have some very tough conversations.”

Joe Rogan charged spreading life-threatening lies about Covid and vaccines.

Since then, the 54-year-old has vowed to ‘do my best’ to try to balance his controversial comments.

The vaccine is safe. The government is starting to propose a boost as Omicron surges – bringing Britons out of the crisis without further lockdowns.

Joe Rogan says he's'not anti-vax' but has made inaccurate claims about stab safety

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Joe Rogan says he’s ‘not anti-vax’ but has made inaccurate claims about stab safety

https://www.thesun.co.uk/fabulous/17494562/meghan-harry-spotify-deal-disaster-should-quit/ Meghan Markle and Prince Harry’s £18m Spotify deal was a ‘disaster’ and they ‘should have ignored the anti-vax’, PR expert says

Huynh Nguyen

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