MContent partners with PwC to redefine the cinematic experience by joining Metaverse with Cineverse

MContent has announced the arrival of the Cineverse to the world whereby they aspire to bring Cinema to everyone anywhere, anytime – MCentent and their launch have been enabled by a partnership with other brands. PwC Middle East emerging technology group.

People on the beach enjoying MContent movies in the cinema

A high-profile launch event attended by notable guests at Palm Jumeirah Dubai, where MContent premiered their original co-production titled “Ripple vs. SEC Saga” and “El Salvador vs. World Bank”. However, Cinema’s early showings differed from the usual as participants were seen gazing at the ocean while sitting on the beach wearing their virtual reality (VR) headsets, engaging in the experience. Vivid Cinemaverse experience.

Earlier in January 2022, the UAE’s leading conglomerate, Gargash Group, announced a major investment in MContent, the world’s first encrypted content ecosystem that aims to revolutionize the content landscape global content. Designed to convert content viewers into content owners, the first platform of its kind to enable community funding of film productions and capital-intensive content creators using Electricity element, NFT and Cinemaverse. The platform has funded 11 prominent film projects across 4 continents and now it plans to expedite the implementation of decentralized funding in content creation using the Cineverse economy. song.

Speaking at the event, Umair Masoom, Founder & CEO of MContent said:

“The immersive cinema experience – designed in partnership with PwC and presented to our guests today has global scalability and mass adoption. By bringing Cineverse to a global audience, MContent wants to increase funding and screening opportunities for thousands of independent filmmakers globally. As part of a decentralized ecosystem, MContent is launching the first fully monetized content consumption platform, which aims to drive sustainable income for content creators and viewers. I would like to thank the “Insight TV” & “Villain Studios” Co-Produce Partners from the Netherlands, our technical support teams at “PwC Middle East and PwC UK” and their investors. I include “Gargash Group” and “Daman Investments” who helped us bring Cineverse to life today”.

Reza Essop, PwC Middle East Emerging Technology Leader believes that

“This is a shining example of the region’s movement towards digital transformation and fits very well with broader initiatives such as Dubai Vision 2030. MContent has identified a practical application of the technology. emerging technology with the convergence of blockchain, NFT and augmented reality (XR). We are extremely proud to have facilitated this effort and brought this vision from concept to reality and towards a sustainable commercialized economy that can benefit many as well as people. as a guide to other endeavors”.

The flagship event was attended by GCC business community members, celebrities, filmmakers, influencers, NFT artists, movers & shakers, blockchain enthusiasts as well as a Several senior members of the Gargash Corporation, all of whom became the first to experience the MContent Cineverse at the beach in virtual reality with two distinct original products.


Pictured on Super Car Blondie, ArabGT, Umair Masoom, Jeremy Dalton, Mr. Shehab Gargash & Dr.Lamees, Ahmed Khizer & Arshia Khan

Also present at the event was Dr Lamees Hamdan, the Emirate’s leading entrepreneur and global opinion leader who recently took over as Chairman at MContent. Following MContent’s vision, Dr. Lamees commented,

“I love the disruptive nature of MContent, its ability to make people’s dreams come true. Where previously there were barriers and it was almost impossible for a small creator with big dreams to access production, studio and funding, at MContent we are giving back control to creators, where we are all financing our own destiny and that is power. What we are seeing today is the manifestation of the new reality we are creating together.”

Original token of MContent currently trading at a Market Cap of over $100 million across more than six centralized and decentralized exchanges, and the platform plans to fund 100 global projects by the end of 2022.

PwC has implemented and advised organizations across all industries on virtual reality (VR), augmented reality (AR) and blockchain technology, the fundamental components of the metaverse. The company has also invested in virtual real estate on the metaverse platform The Sandbox and uses virtual world technologies to solve business problems. Jeremy Dalton, Head of Metaverse Technology at PwC UK, said,

“We now have a more diverse way of experiencing virtual worlds and a transparent way to transact within them. The convergence of VR, AR, and blockchain to enable the metaverse concept has created opportunities and challenges for businesses across a number of industries.”

About PwC

At PwC, our purpose is to build trust in society and solve important issues. We are a network of companies in 156 countries with more than 295,000 employees who are committed to providing quality assurance, consulting and tax services. Learn more and let us know what’s important to you by visit us.

Founded in the Middle East for 40 years, PwC has 22 offices in 12 countries in the region with approximately 7,000 employees.

PwC refers to the PwC network and/or one or more member firms, each of which is a separate legal entity. Please watch webpage For more details.

© 2022 PwC. Registered Copyright

About Gargash

Since 1918, the Gargash Group of Companies has established itself as a leading business group with a diversified portfolio into automotive, real estate, investment, financial services and hospitality. Gargash has successfully introduced the world’s leading auto brands into the UAE such as Mercedes-Benz, Alfa Romeo, GAC MOTOR, SIXT Rent a Car in addition to introducing a product line of lubricants, construction equipment & electrical systems. industry. The group’s investment business has been active since 1998 providing financial services and has invested in a diversified portfolio across different industries with a global reach. Gargash’s real estate business offers its key clients support from experts in residential, commercial and industrial property management. MContent partners with PwC to redefine the cinematic experience by joining Metaverse with Cineverse

Caroline Bleakley

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