Is the agency subject to the advertised online price? – NBC 5 Dallas-Fort Worth

A North Texas auto buyer contacted the NBC 5 Responds team after she said a salesperson at a dealership told her the price of a car would be thousands of times more expensive than it was advertised on. network.

Read on to learn more about dealer advertising rules and what consumers should know before taking a test drive.

“I finally found someone I like”

After a family member bought a car from Roxanne Thomas, she spent two weeks looking for her next car.

“A lot of dealerships lacked cars and I finally found one that I liked,” says Thomas.

It’s a 2022 Hyundai Tucson listed for $32,875 on a car search site. Thomas said she contacted the dealership to confirm the vehicle was available. On the same day, she drove from Cleburne to Arlington for a test drive.

“I was driving it and that’s when he said to me, ‘Oh, that’s more than the sticker price of $5,000,” Thomas told NBC 5 Responds.

This would also be $5,000 more than the price Thomas had seen online for the car she was test driving.

“I said, why? He said because right now there is a shortage of transport and that is the demand of the market,” said Thomas.

Thomas said she left the dealership without a car.

EASYealership advertising rules

“The price you are using to attract consumers is the price you need to stick to,” explains Corrie Thompson, enforcement director for the Texas Department of Motor Vehicles, which licenses auto dealers.

Thompson just came Texas DMV Rule 215-250 about advertising agency prices, asking for savings and discounts.

“When a dealer offers an advertised sale price for a new or used motor vehicle in the state, they must be willing to sell that vehicle at that particular price to any retail buyer,” explains Thompson. .

Advertised prices may not include certain fees such as taxes, ownership and licensing – which may be charged later.

It’s important to note that there’s no rule about honoring sticker prices, but Thompson said a licensed dealer must respect the price advertised in any medium: the agency’s website, the website third parties, even social media.

Thompson explains: If a dealer only has one car at a certain price, that dealer must include the stock number or VIN in the ad.

Dealership: we apply online pricing

NBC 5 Responds reached out to Vandergriff Hyundai in Arlington about Thomas’s experience.

A managing partner told us over the phone Vandergriff Hyundai stands for online pricing and that if someone offered Thomas a different price they would be outside of company policy.

He said if the salesperson had mentioned a different price, it could have been referencing the dealer’s additions.

He said he also contacted Thomas after hearing her complain and offered to work with her.

Thomas told NBC 5 Responds that she and the salesperson did not discuss dealer extras. She said she ended up going somewhere else and was happy with the car she bought.

“The price is what they have online, it has all the amenities I want and I’ll be out the door in an hour,” says Thomas.

What can consumers do?

Federal Trade Commission provides this advice for car buyers.

Before you take a test drive, ask the dealer to send you a written “door to door” price for the vehicle you are interested in.

Do it even if you are offering a barter. This way you only make your trades to agents with offers that you have confirmed.

If you think the agency is not following the advertising rules, the consumer can submit complaint with the Texas DMV.

The agency has an investigator dedicated to agency advertising complaints.

If an investigator discovers a violation, it will be referred to a staff attorney in enforcement. Actions can range from a letter asking the dealer to fix the problem to required training.

Thompson said the DMV asks consumers to provide as much information as possible about the ad: the URL for a specific ad or a screen, as well as the agency’s information. The DMV says consumers can upload written contact information with the agent along with notes on verbal communication.

Here is the link to the TX DMV’s online dealer license database.

NBC 5 Responds is committed to researching your concerns and getting your money back. Our goal is to provide you with answers and, where possible, solutions and workarounds. Call us at 844-5RESPND (844-573-7763) or Fill out our customer complaint form.

https://www.nbcdfw.com/news/nbc-5-responds/does-a-dealership-have-to-stick-to-its-advertised-online-price/2839526/ Is the agency subject to the advertised online price? – NBC 5 Dallas-Fort Worth


USTimeToday is an automatic aggregator of the all world’s media. In each content, the hyperlink to the primary source is specified. All trademarks belong to their rightful owners, all materials to their authors. If you are the owner of the content and do not want us to publish your materials, please contact us by email – admin@ustimetoday.com. The content will be deleted within 24 hours.

Related Articles

Back to top button