I’m a sales expert on Gifting Day

ONE Christmas has arrived, then it’s all about the Holiday sales – but how do you find the best deals?

We spoke with self-proclaimed bargain hunter and personal stylist Sharon Young on How to carry a large amount?.

Personality stylist Sharon Young knows how to use great handbags


Personality stylist Sharon Young knows how to use great handbags
She speaks: "I am passionate about helping women feel confident through the clothes we choose"


“I’m passionate about helping women feel confident through the clothes we choose,” she said.

A graduate of the London School of Fashion, Sharon, 49, is a personal stylist and fashion blogger with her own business, StyledbyBlue.

Sharon always gives fashion advice to friends and family before starting her own business.

“I am passionate about helping women feel confident through the clothes we choose,” Sharon told The Sun.

“After all, looking great means feeling great, and feeling great gives us the strength we need to go out into the world and be the best versions of ourselves.”

Be prepared

Sharon points out the most common mistake shoppers make when selling on Gifts Day is being unprepared.

Every year, sales start earlier – and many retailers are now launching deals online while we’re all still unwrapping December 25.

“My clients always ask me how they can get the best deals on sales, and I always say you have to do your research first,” she says.

“This means Shop around for the best price so you know what retailers have in stock and get a benchmark for the best price before a sale starts. “

Sharon likes to use sites like Google Shopping or Lyst who will search thousands of sites online.

She adds: “Another good comparison site is Lovethesales which compares sales from hundreds of fashion retailers, such as ASOS, Ted Baker, Ralph Lauren and Very in one.

“You can pre-select the brands you like to get notified when your favorite brands or items go on sale.”

Find the things you want to buy before Christmas

It sounds like a lot of hard work, but Sharon says it’s definitely worth it.

“If you shop in a store, try things on before you sell them and make a list of the things you like,” she says.

“Whether shopping for myself or a client, I always take pictures of the things I like in the store on my phone; Make sure you include a photo of the barcode label and the price so you can search for the item online as there are often different prices in stores and online. ”

Sharon also creates “wish lists” or “favorites” on websites before Christmas, so she can check if they’re on sale on Gift Day.

She also follows brands or stores she likes on social media, to be the first to know about sales.

Set a budget

The feeling of getting a bargain is great – but is it really a bargain if you didn’t need or want it in the first place, warns Sharon.

She added: “Set a budget and stick to it! NOT affected by discounted items.

“Ask yourself, am I buying that full price? Only buy things that have a place in your wardrobe.”

Also, don’t forget to check the refund policies.

Some retailers do extend them over the Christmas period – but it’s important to check when they’re out of stock in case you want to return anything.

Highway vs Online?

While shopping online is great because you don’t have to leave your sofa, not all discounts are online.

“Since Covid, many stores have offered in-store discounts to try and encourage us to return to the store, so it’s worth asking,” she said.

“It also works in reverse, so always check both for the best price.

“For example, H&M will offer a discount online in-store if you show them the item on your phone.”

What about the long queues for sales that we’re used to seeing? Is it really worth the queue?

“Again, this is a question I get asked often.

“I think Next is definitely worth it but you need to be prepared to line up (and sometimes from the early hours of the morning on Gift Day) to find some great bargains.

“And again, Zara is like you’re missing out on great deals online because there’s often more stock in stores.”

What to buy?

When it comes to her own bargains, Sharon is clearly a shopper.

She points to Zara as one of her street favorites but recommends moving quickly.

“Zara’s sale will open first to online customers before going to the store, so make sure you’re ready!

“And be sure to check out the Online Warehouse, where I’ve been buying amazingly discounted items since the store closed.”

Buying off-season during the sale is another thing Sharon swears by.

Last year, she bought summer dresses from Zara for £49.99 to £9.99 and a Mango wool long coat with 20% off.

She says to look out for jackets, blazers and coats as well as “wardrobe essentials,” such as classic white shirts, denim, and fine black leather boots.

Next announced hot awaited fashion deals during Gifting Day.

But not every high street store will be participating in the Gifting Day sale, with many Closed on December 26.

Here’s our roundup of all the best Sale offers announced so far.

Sharon swears by buying off-season during the sale as a quick way to get good deals


Sharon swears by buying off-season during the sale as a quick way to get good deals

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Bobby Allyn

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