There are countless ways to become a millionaire, but Arthur Trusov has found one of the most unique: Roblox.
The accomplished designer has sold over $1 million worth of digital goods in the hit Metaverse video game.
Tailoring the experience for each user is Roblox’s calling card – and that’s what Trusov has made into his fortune.
Trusov and a team of associates design and sell merchandise for Roblox avatars – virtual characters controlled by players.
Trusov and his team use programs like Adobe Photoshop and other virtual modeling tools to design outfits and accessories, and they import new merch items every month.
Trusov’s first sellable item, a melon, was purchased by nearly 3,000 players using Robux.
Robux is the in-game currency that can be exchanged for real dollars through the game’s Developer Exchange system.
More than half of Roblox’s 55 million users are under the age of 16, and Trusov’s pricing is extremely fair for appealing to this young audience.
Most of his items cost less than $1.50, but his digital goods sell in huge quantities.
In a profile of Trusov, Business Insider scanned his income records and confirmed that he had earned more than $800,000 in 2020 and $1.4 million in 2021.
And all without selling a single physical asset.
But the Roblox universe is beginning to feel more real as it integrates with the Metaverse – even if there is one doubter.
Since 2016, Roblox has been available on the Oculus headset as a Metaverse experience called Roblox VR.
As businesses and consumers delve into non-physical assets, Roblox creators may find themselves at the forefront of digital capitalism.
This article originally appeared on The sun and is reproduced here with permission.
https://nypost.com/2022/03/18/i-made-1-4-million-from-selling-virtual-items-inside-roblox-metaverse/ I made $1.4 million selling virtual items within Roblox Metaverse