How to Enjoy Korea Almost – Billboard

Over the past two years, closures and travel bans have made travel to other countries nearly impossible. When the world resets and Global The COVID-19 pandemic has receded, travel is expected to return to some areas, but if you’re not ready to board a plane to South Korea, that’s okay, because with K-VIBE FESTA, Korea can almost come to you.

A multi-element experience built around the increasingly popular metaverse concept, the Korea Tourism Organization’s K-VIBE FESTA campaign is themed around the idea of ​​”Come and play with Korea” and There are many different experiences for everyone to participate in. in the digital field.

The overall theme of K-VIBE FESTA is for international fans discover and enjoy all that Korean traditional and popular culture has to offer, through all the “stylish”, “interesting” and “inspirational” aspects of local culture and entertainment.

Augmented reality and virtual reality (XR) experiences allow “travelers” to do a variety of things, through a range of different platforms.

For example, K-travelog, which launched on November 16 and allows people to travel around the country, with a particular focus on the famous heritage destination Gyeongju, through a 3-D avatar using the background Zepeto platform, called K-VIBE FESTA x ZEPETO collaboration.

The most popular attraction for music lovers is undoubtedly the XR K-Vibe Concert, which will be held on December 8 and can be viewed via YouTube. A 90-minute concert, which will feature various K-pop artists and other Korean artists performing their hits to audiences around the world.

BoA, the key of SHINee, Aespa, Brave girl, Mommy Son and Wonstein are all set to perform, while special guests include Lachica, a dance crew that became famous on this year’s hit series. Street Woman Fighter, and Anupam Tripathi, who is famous for playing Ali in Squid fishing game.

Music has focused specifically on KTO’s efforts to show the world Korea digitally when tourists can’t visit, and K-Vibe Concert follows the tour series “Feel the Rhythm of Korea.” ” shared by Imagine your Korea account on YouTube for the past two years.

Featuring alt pansori-pop group Leenalchi introducing Seoul, and hip-hop artists roaming through Daegu, folk music and traditional legacies are presented while blending with contemporary sensibility. greatest of popular culture. Feel the Rhythm of Korea movies have become a trend popular with many K-pop artists, including BTS, VIXX, and Stray Kids, as they incorporate Korean cultural heritage into their music and performances. .

All of these disparate events are interconnected through KTO’s efforts to build a composite digital space, or metaverse, all related to the themes of K-VIBE FESTA .

“Metaverse is a new ecosystem that can break down national borders and make people’s dreams and experiences come true,” said Choongsub Oh, brand marketing team manager at KTO. “Through this metaverse campaign, we will be able to give people around the world the opportunity to immerse themselves in new Korean travel experiences and dream of visiting Korea. It also provides an opportunity for the country to show leadership in the metaverse market. “

–By Tamar Herman

https://www.billboard.com/music/music-news/k-vibe-festa-details-1235006906/ How to Enjoy Korea Almost – Billboard

Dais Johnston

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