Golf-Woods Wins First Player Impact Program, Raises $8M

FILE PHOTO: PGA: The Genesis Invitational - Final Round
PHOTO FILE: February 20, 2022; Pacific Palisades, California, USA; Event host Tiger Woods reacts during the trophy ceremony after the final round of the Genesis Invitational golf tournament. Required credit: Gary A. Vasquez-USA Sports TODAY

March 2, 2022

(Reuters) – Tiger Woods hasn’t competed in any official tournament for more than a year but he still beat PGA Tour bigs like Phil Mickelson, Rory McIlroy, Dustin Johnson and Jon Rahm to win. in the First Player Impact Program and the $8 million first prize, the US-based channel said on Wednesday.

The concept, which awarded a total of $40 million to the top 10 finishers, is implemented in 2021 as a way to reward active players who “move the needle” and generate positive interest. best on the PGA Tour.

Woods suffered a career-threatening leg injury in a car crash last February and spent most of the year going unnoticed before competing with his 12-year-old son in a tournament. Unofficial 36-hole match last December.

A month earlier, Woods made headlines on social media when he posted a video of him swinging a bat next to a crate half full of balls, along with the caption “making progress”.

Mickelson, who became golf’s oldest champion at last year’s PGA Championship and is currently taking a break from the sport amid a setback over comments he made about the tournament. Sponsored by Saudi Arabia, took in $6 million as runner-up.

McIlroy, Jordan Spieth, Bryson DeChambeau and Justin Thomas ranked third through sixth, respectively, and each received $3.5 million.

Johnson, Brooks Koepka, Rahm and Bubba Watson were shortlisted and each received $3 million.

An individual’s impact score is determined through five metrics: popularity in internet searches; unique news articles including a player’s name; player reach on social media; Nielsen Brand Exposure Rating and their overall perception in the US population.

The results have been certified by an independent auditor.

The PGA Tour says the total prize money for the 2022 Player Impact Program will increase to a total of $50 million.

(Reporting by Frank Pingue in Toronto) Golf-Woods Wins First Player Impact Program, Raises $8M


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