GM is preparing to launch a new premium import business in China

FILE PHOTO: GM logo on corporate headquarters
FILE PHOTO: The new GM logo is seen on the facade of General Motors’ headquarters in Detroit, Michigan, on March 16, 2021. REUTERS/Rebecca Cook

March 8, 2022

BEIJING (Reuters) – General Motors Co plans to create a new independently owned premium brand in China that will market what the automaker’s China boss Julian Blissett recently described as “halo cars” imported from the United States .

GM plans to build this new “premium import business” from the ground up and operate it with “a high degree of autonomy,” GM said in a statement Tuesday.

“Halo cars,” as described by Blissett, refer to high-end, often high-performance cars that have an angular design.

“We invite talents from across the industry to join us and build our brand new business in China together,” it said.

The US automaker made the statement after several Chinese media outlets reported on the new wholly-owned brand this week.

According to a Shanghai-based GM spokesman, Blissett told Chinese media on Friday that the new premium brand will specialize in selling high-quality GM vehicles that are currently unavailable in China through its existing brands. These brands include Wuling, Baojun, Chevrolet, Buick and Cadillac, all owned and operated by Chinese joint venture partners.

Blissett told Chinese media that the new business will be fully owned by GM, the spokesman said.

More details, such as which vehicle models the new brand plans to sell or how such models will be marketed and distributed, will be announced at a later date, she said.

(The story is reposted to remove the word “halo” from the headline and add a definition for it in the third paragraph.)

(Reporting by Norihiko Shirouzu in Beijing; editing by Bernadette Baum) GM is preparing to launch a new premium import business in China

Caroline Bleakley

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