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Fashion brand for girls making it easy for customers to go green on this Earth Day

NEW YORK – Buzzwords like “sustainability” have become trendy in the fashion industry. And in a business where new and different was the norm, you hear a lot about reuse and recycling.

The Oscars even have a program celebrating eco-friendly clothing called Red Carpet, Green Dress.

The idea of ​​doing good by dressing well has now gone mainstream, and a fashion brand aimed at teenage girls, Woodley + Lowe, is taking this to the next level.

“It’s not just about making another dollar for us,” said co-founder Rachel Thebault. “It’s really about leading these girls to success.”

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Thebault and co-founder Neda Talebian Funk are both mothers of teenagers.

“This generation has evolved so much over the years,” said Talebian Funk. “They have an incredible passion for the planet. They are a really politically charged generation.”

It is a generation ready to embrace sincere efforts to be more sustainable,

“For example, our sweatshirts are made from recycled polyester yarn,” Thebault said.

Speaking of recycling, Woodley + Lowe has an exchange program that an 18-year-old high school grad from North Carolina finds very commendable.

“They have a program where you can actually return your old Woodley + Lowe clothes,” said Lauryn Taylor. “And they have a ‘resell’ section on the website, which is really nice.”

The program offers teenagers cash and credit for returned items, but the site also has a feature that allows direct sales between customers.

Taylor is one of dozens of teenage ambassadors for Woodley + Lowe.

“It’s not fast fashion,” she said. “It’s not something that’s going to fall apart on me that I’ll have to buy again in a few months.”

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The clothes are fun, stylish and perceived as cool by Gen Z young women – who are often consulted directly by the company.

“It’s called the Lulu tank and it’s named after my sister,” said 16-year-old Lexie Goodyear while demonstrating an item. “And it’s honestly the most comfortable tank top I own. I lend it to my friends all the time and they’re like, ‘I need one of these.’”

Goodyear is a sophomore at The Thacher School in Ojai, California and sees eco-friendly fashion as a way to make the world a better place.

“We don’t want to feed into the old ways,” she said. “We want to create the new that creates an environment of inclusion and equity for all people, whether you are the consumer or the creator of the product.”

CLICK HERE for more details on the company’s clothing and their various efforts to make the world a better place.

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https://abc13.com/earth-day-fashion-green-clothing-recycled-fabric/11779880/ Fashion brand for girls making it easy for customers to go green on this Earth Day

Dais Johnston

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