An Apple logo is pictured at an Apple store in Paris, France, September 17, 2021. REUTERS/Gonzalo Fuentes
March 9, 2022
(Reuters) – Apple Inc on Tuesday launched a low-cost 5G iPhone SE, the cheapest of its kind that would compete head-to-head with rivals in the mid-range smartphone market and give the world’s most valuable company a chance to provide consumers with a to court budget .
At the event, titled “Peek Performance,” Apple also unveiled its fastest chipset, a brand new high-performance computer, and brought almost all of its devices onto the 5G bandwagon.
iPHONE SE – FASTER, BETTER, CHEAPER
It’s the first update for the iPhone SE since 2020, and it now comes with 5G and a faster A15 Bionic chip.
The $429 phone gives Apple a better chance to compete with industry leaders Samsung, Xiaomi and others in the mid-range smartphone market and reach more users looking for faster connectivity in the Apple ecosystem.
In comparison, the iPhone 13 with 5G that launched last year starts at $799. The previous iPhone SE was priced at $399.
The new iPhone SE will start shipping on March 18th.
The iPad Air gets its first refresh in two years with a new design, 5G connectivity and a faster M1 chipset found in MacBooks.
The advanced chip would make the device twice as fast as the best-selling laptop in its lineup, Apple claimed. The iPad costs $599 and will be available March 18th.
Apple has launched a new internal chip, M1 Ultra, made by fusing two M1 Max chips, previously Apple’s most powerful chip for MacBooks. The chip is twice as fast and is loaded into the newly introduced Mac Studio.
BRAND NEW MAC STUDIO
Apple released Mac Studio, a powerful, high-performance computer for musicians, video editors, and filmmakers.
Mac Studio uses the M1 Max chip, which is 3.4 times faster than iMac, while the M1 Ultra chip is 80% faster than Apple’s top-of-the-line Mac Pro.
With the 27-inch 5K Retina display “Studio Display”, the MacStudio looks similar to the MacMini and can be tucked under the display.
Mac Studio, the first of its kind, costs $1,999 for the version with the M1 chip and goes up to $3,999 for the M1 Ultra loaded machine. Studio Display costs $1,599.
(Reporting by Nivedita Balu, Chavi Mehta, Tiyashi Datta and Yuvraj Malik in Bengaluru; Editing by Arun Koyyur)
https://www.oann.com/factbox-apple-upgrades-iphone-se-and-ipad-air-launches-mac-studio/?utm_source=rss&utm_medium=rss&utm_campaign=factbox-apple-upgrades-iphone-se-and-ipad-air-launches-mac-studio Factbox-Apple updates iPhone SE and iPad Air, launches Mac Studio