Marvel has taken unprecedented steps to try to prevent spoilers for its next blockbuster from circulating on social media.
The studio is published Doctor Strange in the Multiverse of Madness in UK cinemas this Thursday.
A sequel from 2016 Doctor Strangethe film has already been subjected to a number of spoilers, some of which were deliberately revealed in the film’s promotional material, while others appear to have gotten via unauthorized leaks.
Marvel has now taken the approach of locking down its social media posts, preventing fans from directly responding to everything they share.
Replies have been disabled on all of the company’s Twitter, Instagram and Facebook accounts.
Announcing the move, Marvel wrote, “See you on the other side of the multiverse. Replies are now disabled.”
While this will do little to limit the spread of Doctor Strange Avoiding spoilers on social media platforms overall is to reduce the likelihood of someone encountering a spoiler while viewing one of the company’s own posts.
Last year, Spider-Man: No Way Home proved a minefield when it came to spoilers as Marvel tried to keep the involvement of former Spider-Man actors Tobey Maguire and Andrew Garfield a secret from fans.
Although they were only semi-successful in this effort, a desire to see the film before spoilers spread online was often cited as a major factor in the film’s hugely grossing opening weekend.
Doctor Strange in the Multiverse of Madness will be released in the UK on May 5th.
https://www.independent.co.uk/arts-entertainment/films/news/doctor-strange-2-spoilers-marvel-b2070432.html Doctor Strange in the Multiverse of Madness: Marvel is banning social media activity to prevent spoilers