November 29 – Conmebol has agreed to a multi-year partnership with Crypto.com as the official partner of its showcase club competition, the Copa Libertadores.
The deal saw Crypto.com branding at Saturday’s final in Montevideo, where Palmeiras beat Flamengo 2-1, however, the partnership will be serious in the 2023-26 cycle , according to a statement by Conmebol.
However, Crypto.com will be the official licensee of the competition’s non-fungible tokens (NFTs) from early 2022.
As part of the sponsorship, Crypto.com will be the first brand to integrate the Virtual Assistant Referee (VAR) feature, as well as receive brand appearances at stadiums, as well as stadiums. in the broadcasts of Libertadores, as well as a package of other digital assets.
“Conmebol has always worked to be a cutting edge and leading organization. We are sure that Crypto.com stays true to that philosophy, as an industry leader. We are confident that this partnership will benefit South American football and also this thriving company,” said José Astigarraga, General Secretary of Conmebol.
In football, Crypto.com is a partner of Paris Saint-Germain. Earlier this year, it launched Crypto.com NFT, its NFT exchange and collection platform.
“Conmebol Libertadores is the pinnacle of South American club football – this beautiful, exciting match brings us together like no other,” said Kris Marszalek, Co-Founder and CEO of Crypto .com said. “Our research shows that Latin America is leading the way in crypto adoption, with 40% of Latinos saying they are interested in buying crypto in the near future. Naturally, we are eager to support the continent’s most important football competition, adding to our portfolio of world-class sports sponsorship. ”
No value is given for sponsorship.
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http://www.insideworldfootball.com/2021/11/29/crypto-com-becomes-copa-libertadores-sponsor-conmebols-nft-partner/ Crypto.com Becomes Copa Libertadores Sponsor and Conmebol NFT Partner