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Coney Island Pizzeria Totonno’s is shifting focus to frozen pies

A popular Coney Island pizza joint shifts its focus to distributing frozen pies nationally.

Antoinette Balzano, who runs the nearly century-old Totonno’s, told the Brooklyn Paper that the brick-oven pizza joint famous for its thin-crust slices recently bought new freezers and is training its pizzaiolos in the art of making frozen pizzas.

She added that the Neptune Avenue mainstay is also considering reopening for on-site dining.

Totonno’s has been closed since the outbreak of the COVID pandemic more than two years ago.

“We’re training and preparing for the transition to deliveries across America so we can put my grandfather’s name and legacy where it should be,” said Balzano, granddaughter of the pizzeria’s founder, Antonio “Totonno” Pero .

Balzano said the pizzeria plans to roll out its new business model by early October and use Uber Eats to deliver cakes across the city. She said his ultimate goal is to have Totonno’s pizza on freezer shelves in supermarkets across the United States.

A picture of a pizza from Totonno.
“We are training and preparing for the transition to shipments across America so we can put my grandfather’s name and legacy where it should be,” said Antoinette Balzano, operator of Totonno.
Joseph Farell

Totonno’s, which opened in 1924 and has long been one of New York’s most popular pizzerias, is also one of the few places that has used a coal-fired brick oven since grandfathers. Operating new coal stoves is illegal under New York City Environmental Law.

Despite its popularity, the pizzeria has faced a number of challenges over the past two decades, including a devastating fire in 2009 that crippled it for nearly a year. It also had to be shut down and repaired for a few months after being badly hit by Superstorm Sandy in 2012.

https://nypost.com/2022/09/10/coney-island-pizzeria-totonnos-shifts-focus-to-frozen-pie/ Coney Island Pizzeria Totonno’s is shifting focus to frozen pies

JACLYN DIAZ

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