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Coinbase’s Bored Ape Yacht Club (BAYC) film series is coming

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Bored Apes are everywhere: t-shirts, Twitter handles, beer cans, and just about any other type of merch Bored Ape Yacht Club members can dream up for their exclusive NFTs. Now, BAYC and its new token ApeCoin are being named in a new three-part film series from crypto exchange brand Coinbase The Degen Trilogy.

The announcement doubled as a casting call for members of the Bored Ape Yacht Club to submit their characters and story ideas. Bored Ape NFT owners are invited to submit their ape to the microsite of the film for the opportunity to be cast in a three-part adventure featuring ApeCoin, top-secret airdrops, and special appearances by Bored Ape. The microsite is open to anyone with a Coinbase wallet account and will feature frequent updates throughout the film’s year-long development, including story drops, sweepstakes and Easter Eggs. It also gives users the ability to vote on their favorite monkey’s storyline to create a unique movie adventure together.

All of this is part of Coinbase’s growing ambitions for branded content as it aims to use creative entertainment to capture our attention and showcase its products. In this case, Coinbase is using this series of films to promote its new NFT marketplace. “We wanted to find a way to celebrate the NFT space and really celebrate the utility of NFTs and make it a crossover project that would bring new people into the herd,” said William Swann, Coinbase’s entertainment and culture marketing director.

A crowdsourced film project feels like a given for BAYC given how it’s excelled among NFT initiatives to grant full intellectual property rights to its owners and high-profile projects like Kingship, Jenkins the Valet’s Writer’s Room and Timbaland’s Ape. In productions. Swann says that while the project will start with BAYC, it will open up to other NFT communities very soon.

As far as brand marketing goes, Coinbase’s most prominent splash to date came during the Super Bowl when it exposed millions of viewers to a QR code that bounced on their screens for a full minute. Swann says the film series goes beyond brand awareness and uses content to showcase not only the creative possibilities of NFTs, but the benefits.

“Web3 is fast-moving and evolving, and these communities are incredibly engaging,” says Swann. “They are hungry for opportunities. Giving people a way to showcase art they are proud of is so much fun. Even if you don’t have NFTs, you can still participate. So it aims to bring more crypto beginners on board.”

The first installment of The Degen Trilogy Premiering in June.

https://www.fastcompany.com/90740618/why-coinbase-is-making-a-crowdsourced-film-trilogy-with-bored-ape-yacht-club?partner=feedburner&utm_source=feedburner&utm_medium=feed&utm_campaign=feedburner+fastcompany&utm_content=feedburner Coinbase’s Bored Ape Yacht Club (BAYC) film series is coming

JACLYN DIAZ

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