Chevrolet’s powerful Christmas ad based on real events

Heartbreak and hope merge in a new Chevrolet holiday ad.

Chevrolet’s “Holiday Ride” shows the sadness of loss, the power of memory and the spirit of love in 4 short minutes recently released.

Advertising based on real events, according to AdAge.

The ad features a not-so-young man arriving at his barn with the only companion he has – his dog.

Man knocks down a beaten man Christmas garland and order a new one, but that’s just where the story begins.


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The short continues with the man entering the warehouse to encounter a 1966 Chevy Impala, a relic of the days when America believed in GM.

The man and his dog get into the car, as the man looks back at an old photo of his long-dead wife and recounts the mixed memories of mourning in a sad, wistful setting – evocative. America the memories are entwined with the holidays for so many people. Everyone.

But the advertising doesn’t end there.

When a man’s daughter sees her emotionally distressed dad, she decided to do something about it.

Do you have an old car that will always be special?

Without telling her father, she received local mechanic, who knew how important that old Chevy was, to getting it working again, while she was also involved.

The commercial ends with the man finding the car, in tears, and driving it to his front door, where his daughter is waiting, wondering if her gift was the right thing to do. or not.

“Thanks,” he said. “It was the best Christmas present I could have had.”


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They drove down a dirt road, loaded with memories and love.

Steve Majoros, marketing director at Chevrolet, said: “Many customers have Chevy stories and we are proud that our vehicles have helped create memorable moments that last and connect generations. system. Judge Washington.

“This holiday ad captures poignant stories that only Chevrolet can tell,” he continued. “This is a love story – about a car, a family and the spirit of a community that holds it all together.”

Advertisement created by the Commonwealth Agency / McCann.

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