Bruontheradio wants the TikTok Grammys category as Addison Rae and Dixie D’Amelio’s music careers take off

TikTok star “Bruontheradio” opened up about his growth as a top influencer and radio personality and how he believes social media has transformed the music industry in an interview with Dexerto.

Josh “Bru” Brubaker, 25, has amassed over 4 million followers on TikTok since he rose to popularity in 2021. He first rose to prominence after combining his career in radio with his love of TikTok.

His infectious laugh and “Word of the Day” videos – in which he inserts certain words into his shows – have earned him countless opportunities, including the chance to interview celebrities like Ed Sheeran and Jimmy Fallon.

After moving to Los Angeles in 2021, Bru met his girlfriend, fellow TikToker Anna Sitar, and began uploading videos showing his followers more of his life — including clips of him preparing to go live on March 27. Hosting a red carpet event at the Oscars in March.

Now Bru is preparing to attend the 2022 Grammy Celebration on April 3, 2022 as a guest. We got to talk to him about his career on TikTok and how he got to where he is today.

TikToker BruOnTheRadio hosts the Oscars after party

Bru wants the Grammys to have a TikTok category

As more and more TikTok stars rise in popularity and get the opportunity to create music, we asked Bru if he thinks the Grammys should create a category — particularly for viral creators, given the app for a number of songs Old and new were responsible on the way to pop culture.

“Oh absolutely. They should. The Oscars did something similar, but they kind of hid it,” he replied. “TikTok and the fans have such a say in an artist’s career that they really should.”

Bruontheradio reacts to the musical success of TikToker

As someone who has his finger on the pulse of the modern music industry, Bru is attuned to some of the newer rising stars – including those who got into business via social media.

Creators like Dixie D’Amelio, Lil Huddy, and Addison Rae exploded on TikTok as it rose in popularity, amassing millions of followers before they got the opportunity to launch their careers in music.

“If that’s what they want, they have the platform. It would be a waste not to use it,” Bru said of the transition. “It’s tough because a lot of people starting out in music are under a giant microscope. These creators start (music) with millions of fans. They have to start somewhere, and they are just getting comfortable.”

Addison Rae Dixie d'amelio toasted with Gala
Instagram, @addisonraee, @dixedamelio

Addison Rae and Dixie D’Amelio are among the TikTok stars who started their music careers.

With a platform this big, it’s not uncommon for trolls to take a negative view of people like Dixie — especially when their first songs are out. However, Bru had high praise for the older D’Amelio sister.

“Too bad, because she’s good,” admitted Bru. “We invited her to do a show in LA. She’s learning, but she’s killing it with her crowdwork and dancing.”

Use TikTok as a tool for musicians

When it comes to bigger creators like Charlie Puth and Doja Cat, who have already built an established following as musicians, Bru looks to TikTok as the current “tool” they can use to further expand their platform.

“I ask musicians [about Tiktok’s impact] the whole time. Charlie Puth, Lizzo, Doja Cat, they all use the platform to promote their music,” he explained. “They keep saying the same thing: Social media isn’t going to change their style, and at the end of the day, TikTok is just a tool.”

Charlie Puth TikTok light switch
Charlie Put

Charlie Puth released Lightswitch on January 20, 2022 after promoting it on TikTok for months.

Charlie Puth pulled back the curtains on his recording process for “Lightswitch” and shared that process with his millions of fans, which in turn led to the song going viral when it was released.

Doja Cat, on the other hand, has grown her following by interacting with her followers via TikTok Live — even participating in her own “Say So” trend.

He didn’t stop there though, as Bru also explained that the internet has always had some kind of promotional tool for musicians, be it Myspace, Soundcloud or even Twitter. However, he agrees that TikTok is the biggest and most successful tool with more people joining every day.

TikTok has been home to a host of viral songs, including a handful that were nominated for Song of The Year by the Grammys.

Viral songs aren’t limited to the latest and greatest releases from the most popular bands either. The “Neon Moon” trend went viral in early 2022 when creators danced to the Brooks & Dunn song “Neon Moon” — which was released in 1992.

It went so viral, even Brooks & Dunn joined in the fun.

From TikTok to the Grammys

Bru is a prime example of the impact social media can have on someone’s career. Before gaining insane popularity on TikTok, he was simply a radio host who loved to brighten up his listeners’ days.

“Technically, that’s what I went to school for. It was like a crash course in radio,” he explains of how he got into the radio business. “I wanted to get into sports broadcasting, but by the time I got to school I fell in love with the radio side of everything.”

He went on to reveal that his career began in a small Michigan town called “Bad Axe” and said that opportunity taught him everything. “I have to screw up a ton. I had to do news, classic hits, country music and build that foundation and find my voice. Then I started to move up in the industry… and that brought me to LA.”

Shortly after Bru created his TikTok account, some of his videos went viral and one day he shared one of them with his listeners on the air. Additionally, he posted a video of himself sharing the story on TikTok – prompting thousands of his followers to clamor for more radio content.

From there, he developed the “Random Word Challenge,” in which he takes a random word chosen by an acquaintance and finds a way to “smuggle” it into his news on the radio.

(Click here if TikTok doesn’t load)

@ bruontheradio

@nessaabarrett, big pickle. #BruTok #fyp #RandomWordGame #foryouside #Radio

♬ Original sound – Bru

Bru took the platform by storm when he began tying his full-time career as a radio personality to the short-form video app.

Whether a new musician goes viral or an old favorite is used in the latest trend, it’s clear that TikTok will continue to make an impact on the industry. We’ll have to wait and see who the next viral musician will be.

Bru is an LA-based radio host for Audacy’s pop radio station, as well as the self-proclaimed “CEO of TikTok,” where he has amassed millions of followers and has found recognition on the app from other stars like Lizzo, Jason Derulo, and Addison Rae. Bru prides himself on being just a regular guy who comes into contact with amazing people every day through the magic of radio.

Follow him on social media platforms including TikTok, @bruontheradio and tune in here to hear him every Monday through Saturday on Audacy stations across the country.

https://www.dexerto.com/entertainment/bruontheradio-wants-tiktok-grammys-category-as-addison-rae-dixie-damelio-music-careers-take-off-1794037/ Bruontheradio wants the TikTok Grammys category as Addison Rae and Dixie D’Amelio’s music careers take off

Emma Bowman

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