Bruce Springsteen’s manager Jon Landau has released a statement defending the singer’s tour ticket pricing model.
Last week, when the first six cities of Springsteen’s US leg of the tour went on sale, fans hoping to see the 72-year-old singer perform with the E Street Band were shocked after looking at ticket prices .
Due to the “dynamic pricing” of the ticketing site, middle floor tickets were offered for $4-5,000 (£3-4,000).
This “dynamic pricing” program is similar to Uber’s “surge” pricing, where prices increase with demand for certain “platinum tickets” placed at each venue.
The system responds to demand by raising or lowering prices based on what scalpers would resell for, keeping the money in-house for the seller and artist.
After receiving backlash, Springsteen’s manager stepped in on Tuesday (July 26) to provide justification for the high prices.
“In pricing the tickets for this tour, we looked closely at what our colleagues were doing,” Landau said in a statement The New York Times. “We have chosen prices that are lower than some and on par with others.
“Notwithstanding the comment about a modest number of tickets costing $1,000 (£828) or more, our true average ticket price was in the mid-range of $200 (£165).
“I think in today’s environment that’s a fair price to pay to see someone who is widely regarded as one of the greatest artists of his generation.”
Landau’s statement comes after Ticketmaster released some statistics on Springsteen’s tour sales.
Those stats show that 88.2 percent of tickets sold at an average price of $202 (£167), with just 1.3 percent of tickets selling for more than $1,000 (£830).
According to Ticketmaster’s findings, one percent of all tickets sold on Wednesday cost less than $99, with more than half of the tickets costing less than $200 (£166).
According to the Ticketmaster website, their goal is “to give the most passionate fans fair and secure access to the most in-demand tickets, while giving the artists and everyone involved in running live events the opportunity to purchase the tickets.” closer to their fair value”.
Springsteen’s UK concerts are scheduled in Edinburgh (30 May), Birmingham (16 June) and London’s Hyde Park (6 & 8 July).
https://www.independent.co.uk/arts-entertainment/music/news/bruce-springsteen-manager-ticket-prices-b2132216.html Bruce Springsteen manager defends ticket prices amid backlash