BE: FIRST, a Japanese group led by musician and producer SKY-HI, is enjoying huge success on the US Billboard charts.
Trending songs Global The chart tracks Twitter posts by fans of the artist and other Twitter users around the world. BE: FIRST’s debut single “Gifted.” – was released on November 3rd – took the 1st place with a leading lead, a rarity for a Japanese artist. Even now, a month after the single’s release, it’s still taking the top spot on the charts. Posts from BESTY, BE: FIRST Supporters, are generating constant buzz on Twitter. There are also fan accounts that share daily leaderboard updates.
As reported in many articles, “Gifted”. took 1st place on November 10 Billboard Japan The Hot 100 chart, dominates digital metrics for downloads, streaming, and video views as well as broadcast metrics. It also has the third-highest weekly stream ever by an artist. According to the chart, BE:FIRST is a debut artist that is breaking record after record, unseen in many years in the Japanese music industry.
Even in Japan, it’s not uncommon for songs with a high number of streams and YouTube views to take the top spot in the Hot 100. The Japanese market chart is no longer the exclusive domain of CD sales, instead reflects the increasingly diverse ways people enjoy and consume. Music. The music market has evolved into a marketplace in which new artists excel in certain fields and artists with the ability to create hits online and on social media can rise to the top. on the charts. Initial new standards are also being adopted, such as revisions to the metrics for counting the plays of songs associated with user-generated content. For artists and labels aiming for high positions on the charts, it is fair to say that Japanese charting strategies are slowly moving closer to Western charting strategies.
Western charts are growing even faster than Japanese charts. They are constantly adding new metrics and changing conversion standards. The goal is to keep pace with the growing diversity in how music is consumed. Of course, there are big differences within the Japanese and Western music industries in terms of the quality and quantity of data that companies and the industry itself receive from streaming platforms. Play data and consumption data are reflected in different graphs respectively. Changing the rules used by music charts has become common sense in the industry in recent years. The chart seeks to display data that reflects the interrelationships between consumers and music around the world. This is not only true of Billboards but also for charts of subscription services like Spotify, Apple Music, and YouTube Music.
In this changing global music scene, Billboards released the Trending Songs chart. BE: FIRST continues to feature on these new global charts. What’s behind its ability to keep momentum in the global charts? What does this mean for Japanese artists and Japanese music?
The Trending Songs chart is a new global music chart by Billboards based on data provided by Twitter. They monitor the songs mentioned in Twitter posts in real time and use this data to create charts. One chart is updated every 24 hours and the other is updated weekly, covering the period from Friday to Thursday (US time). The most important aspect of the charts, due out October 2021, is that they include Twitter posts, so the data they use is collected from around the world.
Various post types can affect a chart’s ranking. Fans can create posts with the song’s full name, not abbreviated. Posts can contain song titles in hashtags. Looking at Twitter, fan activity is easy to visualize – fan accounts update the charts every day and provide tips on how they should post to push the artist up the chart as well. like creating hashtags to make it easier for fans to collaborate.
As the name “Trends” makes clear, these are global charts that show the most popular songs on Twitter around the world in real time. However, unlike charts that count views or sales, these charts visualize the activity of an artist’s fandom, the existence of fans who constantly post about their songs. singing and the power of the fan community.
Let’s take a look at the history of “Gifted”. on the Trending Songs chart.
It first appeared on the 24-hour chart on November 13, taking #4. From November 14 onwards, it remained on the chart at positions 6 and 7. Thereafter. , on November 20, it knocked BTS’s “Butter” from its long-standing number one spot. On November 22, it also ranked first.
News of its arrival on the charts, starting at 4th place, was shared on Twitter. The news created a stir among the fanbase, helping it to keep its place in the charts. Then, when he took #1 on November 22, SKY-HI tweeted his surprise, and even more artists and promoters tweeted about the Trending Songs chart. This, in turn, generates even more buzz.
Part of it may be the accidental release of BE: FIRST, right after new Billboards chart has been created. However, keep in mind that these charts are based on song data from around the world. “Gifted.” has maintained its momentum while going head-to-head with global hits like BTS’s “Butter” and LISA’s “LALISA,” while also going head-to-head with songs from global artists, like “Turbility.” by ATEEZ, “Spaceman” by Mew Suppasit, “Bazinga by SB19” and “Fly Away” by Dimash.
BE: FIRST is the only Japanese artist to appear in the chart and hold a high position.
As you may have noticed, Asian artists have strong representation in the charts. One song in particular that stood out was “Bazinga,” a single by SB19, a P-hop group from the Philippines, which took #1 on the weekly chart. SB19 is the product of a local talent development program in the Philippines, run by South Korea’s ShowBT Group. “Bazinga” (included on Pagsibol EP) was released in July of this year, and the music video was first premiered on YouTube on October 29, attracting huge interest. On December 11, it took the #1 spot on both the daily and weekly charts. It received more than 280,000 mentions on Twitter in a 24-hour period and over 3 million throughout the week. Despite the huge difference in plays and sales between “Bazinga” and “Butter,” SB19 and BTS held steady on the charts for weeks. The situation of SB19 provides many opportunities to reflect on the importance and persistence of fandoms to the growth of global artists.
All eyes are on the strategy BE: FIRST will use next for the Trending Songs chart. The standards for Japanese artists’ global success are diversifying, but there are some Billboards charts they can enter, such as Emerging Artist, Song Breaker, and Billboard Global Excl. United States chart. We’ll see if the BE: FIRST fanbase grows in other countries. Artist-fan partnerships have become part of modern music strategy, and it supports the development and growth of artists. Over the past few years, the music industry has proven that fandoms that cross national and cultural borders are vital to the growth of global artists. BE: FIRST may be the first Japanese artist to successfully apply this musical trend. It has shown us that Japanese artists are entering a new phase of worldwide expansion.
This article by Jay Kogami first appeared on Billboard Japan.
https://www.billboard.com/music/music-news/befirst-hot-trending-songs-chart-1235014537/ BE: FIRST and its fans hit trending hits – Billboard