Barbers fined clients $522 for “double shampoo” during drought

If you think getting your hair done is expensive, imagine having $500 on top of the experience.

An Italian city has introduced a rule to save water and ban barbers and barbers from washing and rinsing their hair twice – or risk being fined 500 euros ($522) – amid the worst drought in Italy for 70 years.

Mayor Carlo Gubellini of Castenaso, which has a population of around 16,000, said shampooing and rinsing your hair twice uses about 5.2 gallons of water and wastes hundreds of gallons a day.

The regulation, which is expected to be in place until September 30, orders “Castaso’s barbers and hairdressers” to “wash customers’ heads only once, in addition to rinsing”.

Gubellini told Italian newspaper Quotidiano Nazionale that the city’s 10 hair salons reacted positively to the news and agreed to the new rules.

The move could save hundreds of gallons of water per day.
The move could save hundreds of gallons of water per day.
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“We counted twice. An open tap supplies an average of 13 liters [3.4 gallons] water per minute,” he told the publication. “At least 20 liters for the classic two rinse cycles [5.2 gallons] are left. In the situation we are in, that is unthinkable.”

Gubellini said the rules are intended to raise awareness and help change Italians’ attitudes “at a very difficult moment with a water crisis”. [they’ve] never seen before.”

The fines are between 25 euros [$26.12] and 500 euros [$522.31]depending on the severity of water wastage.

The drought is due to a combination of the worst drought in years and temperatures that hit 104 degrees Fahrenheit in late June, according to the ANBI Irrigation Agency. The rain has been so scarce that even the Po, Italy’s longest river, has dried up in some places, gradually causing the water level of Lake Garda to drop.

Earlier in the week, Milan Mayor Giuseppe Sala ordered the city’s fountains to be shut down because of the drought. Barbers fined clients $522 for “double shampoo” during drought


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