Artesian Builds halts operations after viral PC promotion

“And there’s the repetition.” Artesian Builds has ceased operations, effective immediately amid phenomenal fallout following an Ambassador PC giveaway in which CEO Noah Katz disparaged attendees.

On March 9th, after a little over a week of intense public scrutiny and being dropped by sponsorship partners, Artesian Builds confirmed they would no longer be selling PCs.

The company has faced a week of mockery over a botched PC giveaway, prompting allegations of tax evasion. Apologies were offered by the company, but nothing seemed to contain outrage at Artesian’s actions.

In a tweet posted to the company’s official Twitter page, Artesian Builds announced that they will be “freezing/suspending all activity.”

We regret to inform you that we are freezing/suspending all activities effective immediately. Analysis by an external lawyer for reorg is ongoing. to ensure fair treatment of customers, creditors and employees. We expect more information by the end of the month.

We are open to support/investments.

— Artesian Builds (@ArtesianBuilds) March 9, 2022

While there is more to a company than the actions of a CEO, opinion expressed on Twitter and Reddit has indicated that Noah Katz is largely responsible for the sentiments directed towards Artesian Builds.

Katz’s comments on stream about “kiapiaa’She claimed she was “under it [Noah’s] Threshold” to get the PC in the Ambassador Sweepstakes sparked an outcry on social media.

Comments on the Twitter post announcing the company’s effective shutdown have been disabled, but experts have expressed their thoughts with quote tweets instead.

Opinions on Twitter have covered the full spectrum of human emotions, with the majority of opinions fitting the idea that this is the case serves the company well.

Justifiably feel bad for the employees affected by the CEO’s actions. I hope you are doing well.

— RYNOT 🇨🇦🥛 (@Rynot916) March 9, 2022

Some Twitter users have claimed Artesian “Employees have frozen their paychecks” and are “fired and defected on the discord server.”

Since the announcement, the Artesian Builds Twitter page has removed all previous tweets apologizing for Noah Katz’s actions in the March 1st stream.