Activision has reported that its active monthly player base has dropped by 50 million in just one year, citing issues with Call of Duty: Vanguard and Warzone as contributing factors to the huge downturn.
As of March 31, 2021, Activision reported approximately 150 million monthly active users, mostly earned through its Call of Duty titles, including the free-to-play battle royale Warzone, which was acquired after its March 2020 release.
Since then, however, the number has dropped significantly every quarter, to the point that just a year later they only have 100 million active monthly users, down over 30% year over year.
This is in contrast to the other publishers under the same umbrella, with Blizzard and King showing very small dips in monthly active users.
Activision has seen a decline in monthly active users over the last year. The company cites Vanguard’s lower sales, which also result in lower engagement with Warzone, as well as more people dating with the lifting of pandemic restrictions last year as causes. pic.twitter.com/elVOKBRZiy
— CharlieIntel (@charlieINTEL) April 25, 2022
Activision names Warzone & Vanguard as drop reasons
Although Activision releases other titles, they attribute these declines in numbers to both Vanguard, the current mainline Call of Duty game, and waning interest in Warzone.
As explained in their Financial results Q1 2022Activision officials said, “Call of Duty net bookings on console and PC declined year-on-year in the first quarter, reflecting lower premium sales for Call of Duty: Vanguard compared to last year’s title and lower exposure to Call of Duty: Warzone .”
Though carefully worded, the message is clear: Activision has lost a large percentage of its player base due to lower Vanguard sales and declining engagement in Warzone.
As leaks and reports slowly come out about Warzone 2 and Modern Warfare 2, both due for release in 2022/23, it will be interesting to see if that number turns back in the right direction for Activision.
https://www.dexerto.com/call-of-duty/activision-loses-50m-players-in-a-year-with-warzone-decline-vanguard-disappointment-1811223/ Activision loses 50 million players in one year to Warzone demise and Vanguard disappointment