Under girlfriend rihannathe pregnancy, A$AP Rocky launches a whiskey brand called Mercer + Prince. The market for celebrity liquor is saturated, but Rocky is hoping that a clever bottle design, smooth taste and New York City name will propel his whiskey to the top of the pack.
Mercer + Prince is characterized by a unique bottle design and a smooth taste
Although A$AP Rocky has a special verse Maroon 5‘s “Whiskey” marks the rapper’s first foray into the liquor store.
“I’m so excited and grateful to finally introduce Mercer + Prince to the world,” Rocky says in a press release via Rolling Stone. “Having learned about whiskey around the world over the past decade, I wanted to defy the rules to create something unique while honoring and respecting the traditions of the industry.”
The bottle design features two cups and a unique square shape. Rocky wanted a setup where customers could “instantly open the bottle and pour themselves and a friend a drink.”
“Mercer + Prince has a smooth taste, disruptive packaging and I really care about the name,” he said. “It’s accessible to all and appeals to a diverse audience, which was very important to me.”
The whiskey’s name, Mercer + Prince, is a reference to two blocks across Rocky’s hometown of New York City.
The spirit is aged in ex-bourbon American white oak casks for a minimum of four years and is then ‘influenced’ by rare Japanese Mizunara oak. According to the brand, this results in a smooth richness with notes of caramel and vanilla, accompanied by hints of baked apple and cinnamon.
Global Brand Equities and E. & J. Gallo developed the whiskey and it will hit shelves later this summer.
No drinking for Rihanna
Rihanna used to be photographed with a glass of wine in hand, but the singer has been on her best behavior as a mom-to-be.
she said E! On-line Her friends knew she was pregnant because her habits had changed. “It’s been harder for me to keep it away from my group because they’re around me; they know my habits.” She continued, “They say, ‘Don’t you want anything to drink? You do not smoke?'”
Rihanna’s diet was also a telltale sign: “I eat all the things that I’m not used to. They know I hate sweets and they suddenly ask for cookies and donuts.”
“But eventually I just had to let it all out and of course they were all shocked because the world was shocked too.”
Rihanna and A$AP Rocky are trending from maternity wear to innovative whiskey bottles
On January 28, the couple posted photos standing on the streets of Harlem, NY showing Rihanna’s stomach. As a fashion queen, she has paved the way for maternity fashion trends by baring her belly whenever she can.
Rihanna attended an Oscar party the following night and tweeted a series of photos with the caption, “Me and my date for the Oscar Gold Party #bump22.”
While Rihanna attended an Oscar party, A$AP Rocky performed in Brazil Lollapalooza.
High snobby shared the details of his performance outfit, including a custom ERL shirt.
Rihanna and Rocky’s baby is expected sometime in the spring. Bet your child will be the best dressed toddler of 2022.
https://www.cheatsheet.com/entertainment/asap-rocky-launching-new-whiskey-brand-amid-rihannas-pregnancy.html/ A$AP Rocky is launching a new whiskey brand amid Rihanna’s pregnancy